With over 103 million internet users and a rapidly expanding online retail space, Nigerias e-commerce landscape is witnessing unprecedented growth. Yet, competition from thousands of small businesses selling through Instagram, WhatsApp, and local marketplaces is making it harder for entrepreneurs to stand out.
However, the Country Head of Zoho Nigeria, Kehinde Ogundare, has said that entrepreneurs seeking to scale sustainably in the countrys increasingly competitive digital economy must adopt strategies that focus on niche targeting, data-driven decision-making, and building customer trust among others.