Nigerian Afrobeats singer, Young Game has drawn attention to the often-ignored hurdles confronting African diaspora artists seeking recognition within the Afrobeats industry, despite their growing contributions to the genre's global success.
Young Game, born Sunday Paul Bassey and a native of Ndi Okpo Ihechiowa, Arochukwu Local Government Area of Abia State, is currently based in Italy. He is part of a rising generation of African creatives abroad who proudly project their culture beyond the continent but struggle to gain equal visibility with artists operating from Nigeria.
According to the singer, physical distance from Nigeria's music ecosystem remains a major disadvantage. "Afrobeats is global now, but access is still very local," Young Game said, noting that artists outside the country often lack the industry connections, media exposure, radio support and live performance opportunities needed to break records.
