As Black Friday 2025 unfolds across Nigeria, new insights from Jumia's third quarter, Q3'25 financial results reveal that more Nigerians are relying on digital retail to navigate inflation and rising living costs.
The data points to a more deliberate, value-driven shopper, one using online platforms to stretch budgets, compare options quickly, and extract more value from each purchase.
Jumia reported a 30 percent year-on-year increase in physical goods orders, while Gross Merchandise Value for physical goods rose by 43 percent.
