Fifteen Nigerian banks collectively recorded over 213 million ad impressions across major social media platforms including LinkedIn, YouTube, Facebook, Instagram, and TikTok, according to the Banking Conversion Digital Marketing Efficiency Report Q3 2025 by ConversionTracker.com.
The report analyzed digital campaign data from Access Bank, Citibank, Ecobank, Fidelity Bank, First Bank of Nigeria, FCMB, Globus Bank, GTBank, Keystone Bank, Polaris Bank, Stanbic IBTC, Standard Chartered, Sterling Bank, Union Bank, and United Bank for Africa UBA. It highlights how Nigerians interact with digital banking services and the growing role of social engagement, SEO visibility, and site performance in driving conversions.
Collectively, the banks ran multiple campaigns, including sponsored posts, video ads, carousel promotions, and reels, focused on products such as personal loans, premium accounts, and digital wallets. Top social ads driving results for the 15 Nigerian banks: total impressions reached about 213 million, with an average reach of 760,000, CTR of 4.0, completion rate of 77.7, and conversion rate of 3.4, the report stated.
