Today, team.blue , a leading provider of digital solutions for businesses and entrepreneurs, has released a new report which analyses the digital maturity of European small businesses revealing that while many are eager to adopt digital and AI tools, they are held back not by resistance but by uncertainty. One of the clearest indicators: 30 of small businesses say they dont know which digital tools they should be using, and more than 1 in 4 say they lack the skills or knowledge to get started. For older businesses, the gap is even more pronounced, with reluctance to adopt AI rising above 60 among those operating for more than a decade.
Technology, especially AI, has outpaced the capacity of many small businesses to keep up, said Claudio Corbetta, Group CEO of team.blue. What were seeing isnt a gap in ambition or motivation, its a gap in comprehension and perception. Small businesses understand that AI has the potential be transformative, but the current eco system too often assumes a level of digital fluency that simply isnt there yet. When we simplify the path and make tools genuinely usable, AI stops being intimidating and starts becoming a catalyst for creativity, efficiency and growth. The opportunity isnt just to help small businesses adopt AI, but to empower them to shape whats possible with it.
Confusion, Complexity and Confidence are Barriers to Adoption