Experts Vision Consulting EVC, the national leader in digital transformation, smart cities, and crowd management, signed a strategic partnership agreement with Paysky, the leading provider of digital financial solutions in the Middle East and Africa, to develop and operate "Zumrah", the integrated digital payments platform and Super App dedicated to serving Haram visitors.
This partnership comes in line with EVC's direction to enhance digital transformation in the Hajj and Umrah sector, and to invest in modern technologies to provide a safe and seamless experience for millions of visitors from inside and outside the Kingdom, supporting the objectives of Saudi Vision 2030 in improving service quality and enhancing the visitor experience.
The "Zumrah" platform aims to enable a fully integrated digital experience that includes digital payments and e wallet services, booking, mobility, and logistics services, integrations with banks and financial transfers, and the use of QR technology and Super App services to unify the visitor journey.
