Freinkman outlined the fundamental challenge operators face: growing subscriber numbers are not translating into higher revenue per user, even as network investments increase.
"Because despite the growth of the number of subscribers, the average price that regular people are ready to pay for a commodity service is not increasing it is decreasing. At the same time, operators must invest a lot in capacity, in throughput, and in network quality. And this is a big challenge: how to keep the network up to date, how to deploy new technology, and keep acceptable prices for subscribers. That is why, from my point of view, operators have to focus on several revenue-generating points and also on deploying new technologies that will allow them to optimize their network and maybe not reduce, but properly maintain, their expenses related to network maintenance."
- Vladimir Freinkman, Vice President of Marketing and Business Development, Protei
