To grow opportunities in adventure tourism and promote new adventure experiences, The Kenya Tourism Board (KTB) has established a National Adventure Tourism Products Club.
Bringing together private and public sector stakeholders, the Club was created to enhance the visibility and competitiveness of Kenya as a premier adventure tourism destination.
Kenya is a renowned African tourism destination offering a wide range of experiences to the discerning traveller that fits a wide range of budgets. Kenya is a destination that has a lot more to offer to the world, said June Chepkemei , CEO of KTB.
According to her, it was therefore necessary to collaborate with 'stakeholders' to enhance development, management and promotion of Kenya's unique offering to ensure a sustainable competitive advantage in the market place .
Adventure tourism is a growing segment worldwide hence Kenya has an opportunity to attract more travellers from this segment to increase tourist numbers, Chepkemei said.
