It became apparent that Berthiers oversight had led to the procurement of tame rabbits ill-suited for a traditional hunt.
Accustomed to captivity and hungering for food, they saw Napoleon not as a hunter but potential provider, leading to their audacious assault. This quirky footnote reminds us that even the most formidable of adversaries can be bested by the most unlikely of foes.
In the modern financial landscape, banks likewise find themselves in a dynamic struggle for relevance and sustainability.
Just as Napoleon conquered nations but fell to bunnies, they must adapt or be overwhelmed by niche competitors, especially in the realm of green finance.
Banks must recognise the shifting tides of consumer preferences and global imperatives towards sustainability lest they become vulnerable to innovative disruptors.
The parallels extend to the nature of competition. Napoleons conquests relied on strategic prowess and superior firepower, the diminutive rabbits sheer numbers and unconventional tactics.
So, banks, with their vast resources and established infrastructure, may overlook emerging players in the green finance space, such as micro-finance institutions and niche lenders. But the tiny competitors, possess the agility and focus to capitalise on growing demand for sustainable financial products.
Banks, therefore, must proactively embrace green finance and mainstream their offerings to remain competitive in an evolving landscape.
Just as Napoleons armies adapted to new challenges on the battlefield, banks must adapt to the changing demands of consumers and investors. This entails not only offering green lines of credit but actively promoting and advertising green finance.
Banks need to have a go to market strategy, they need to sell Green Finance with the same gusto with which they advertise school fees loans on school opening days. They must mainstream green finance to avoid Napoleons fate rabbits and lead the transition to a greener, more resilient financial system.
