MultiChoice Nigeria has announced a 50 per cent reduction in the price of its DStv decoder, cutting the cost from ?20,000 to ?10,000, in a strategic move to tackle a sharp drop in subscriptions and win back customers.
The company, in a statement released on Tuesday, said the discount is part of its new We Got You campaign aimed at boosting subscriber numbers and easing economic pressure on households.
We want to ensure our customers feel appreciated and have access to the best entertainment every day, said MultiChoice Nigeria CEO, John Ugbe. The We Got You campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.
Ugbe added that the platform is repositioning itself as a source of daily value across diverse genres from drama and movies to kids programming and news encouraging viewers to explore more than just sports content.
The announcement also included a limited-time promotional offer: from June 16 to July 31, 2025, subscribers who pay in full for their current package will receive a free upgrade to the next package tier.