MTN South Sudan has intensified efforts to boost financial inclusion through its ongoing Mata Fekir campaign. As part of the initiative, company staff recently took to major markets, including Custom, Konyokonyo, Gumbo, Suk Libya, and Gudele, to engage directly with communities and businesses.
The outreach formed part of the operator's "Market Storm Day," a campaign activation designed to raise awareness about MTN MoMo and increase adoption of the mobile money service. The initiative successfully onboarded individuals and businesses, highlighting the growing role of mobile financial services in expanding access to formal financial systems across the country.
Through the Mata Fekir campaign, MTN South Sudan aims to strengthen digital and financial empowerment by offering communities simple, reliable tools to transact, save, and grow their businesses. The campaign underscores the company's broader strategy to leverage technology in driving economic participation and social impact in South Sudan.
