MTN , Africa's leading mobile network operator, has partnered with MTV Base, the number one youth and pop culture brand in Africa, to launch the Room of Safety, an innovative, youth-led movement to raise awareness about online child safety and promote positive digital behaviours across the continent.
The collaboration forms part of MTN's Help Children Be Children campaign and leverages the reach and influence of platforms like MTV, MTV Base, and MTV's digital channels to drive meaningful change. Central to the initiative is the launch of Room of Safety, a powerful 10-part short-form series premiering on 20 July 2025 at 15:00 on MTV Base, DStv channel 322, and on MTVBaseSouth and MTVBaseAfrica social handles.
Through relatable storytelling and youth-driven content, the series aims to spark dialogue, raise awareness, and equip young people with the knowledge and tools to navigate online risks. With its multi-platform distribution, the campaign is positioned to reach millions of young Africans, catalyse community conversations, and influence safer digital behaviour across the continent.
The series features Paramount's Culture Squad member, Craig Nobela, alongside a dynamic lineup of young African influencers including Yanda Woods, LordKez, Foyin Ongunrombi, Azana, MajorSteez, Melissa Nayimuli, Mawelele and Naledi.
