Meta Launches Standalone Ai Assistant

The standalone app comes as Meta looks to boost the AI assistants usage, apart from being available within the companys family of platforms WhatsApp, Instagram, Facebook and Messenger.

It also signals CEO Mark Zuckerbergs move to strengthen the companys position in the competitive AI landscape, taking on major rivals such as OpenAI and Google.

Metas separate app will provide more personalised responses based on context and other user-specific elements related to the users Facebook and Instagram accounts.

Llama 4, Metas latest large language model, powers the Meta AI assistant and is designed to rival the latest AI models from OpenAI, Google, Deepseek and Anthropic, with improved reasoning, multilingual capabilities and efficiency.

The new app will integrate with Metas AI glasses and merge with the existing companion app, the company said.