Mastercard is joining forces with Kee Platforms to provide embedded financing for small and medium-sized enterprises SMEs, micro retailers and solo entrepreneurs via Mastercard Merchant Cloud. With the opportunity to scale in the Middle East region, the collaboration will aim to create faster, fairer and more inclusive credit access for financially underserved businesses.
Whilst Mastercard will not provide any credit facility, the embedded lending solution will open new opportunities for acquiring institutions to better support small businesses. By leveraging precision credit scoring at scale, the initiative will expand credit access and enable delivery of dynamic, contextualized credit products - ranging from microloans to revolving credit and installment plans - tailored in real time to cash flow insights.
"At Kee Platforms, we are honored to partner with Mastercard to scale our technology and capabilities with the merchant community. Together, we will enable millions of businesses and consumers to access credit seamlessly within their everyday digital journeys."
