AXIAN Group, the Madagascar-based conglomerate led by Hassanein Hiridjee, has entered a new partnership with Mastercard to roll out digital payment tools across Tanzania, Madagascar, Togo, Comoros and Senegal.
The effort introduces virtual and physical cards, along with merchant services tied to AXIANs Mixx and MVola brands. The companies say the products will help consumers, small businesses and independent workers pay and receive money securely from their mobile phones.
Mete Guney, Mastercards executive vice president for Eastern Europe, the Middle East and Africa, said the deal reflects a wider shift on the continent. Across Africa, technology is unlocking new ways to connect people to opportunity, he said. This partnership shows how we are enabling simple and secure ways to make payments and move money. We remain committed to working with innovative players like AXIAN to advance financial inclusion.
