Major New Electric Car Brand Launching In South Africa

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major new electric car brand launching in south africa

Established in 2023, iCAUR pronounced "eye car", specialises in sport utility vehicles and has a range that includes fully electric and hybrid models. Details of which iCAUR models already available in markets including China, India and Malaysia will be launched in South Africa are yet to be made public.

"As the world embraces a new era of clean mobility, South African motorists deserve access to electrified vehicles that are as expressive as they are intelligent," said Shannon Gahagan, national brand and marketing manager at iCAUR South Africa, in a statement on Tuesday.

"iCAUR brings a new energy to the market, combining striking design with advanced EV technology and a playful, user-centric spirit. We're here to make electric motoring more personal, more joyful and, importantly, more accessible."