Madinet Masr expands to the UAE with Dubai-based subsidiary Cities of the World, aiming to tap into surging Gulf real estate demand.
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Madinet Masr Housing and Development MNHD, one of Egypts top real estate players led by Abdallah Sallam, has launched a wholly owned subsidiary in Dubai under the name Cities of the World, marking a significant milestone in its regional expansion strategy. The new entity will serve as the hub for managing the groups real estate projects beyond Egypt.
The move marks a key milestone in Madinet Masrs regional expansion plan, positioning the Cairo-based company to manage and scale operations outside Egypt. With Gulf real estate demand surging, the new entity aims to replicate Madinet Masrs success in Egypt by exporting its sustainable development model to high-growth markets across the region.
The launch of Cities of the World is central to our vision of regional growth, said Abdallah Sallam, President and CEO of Madinet Masr. This expansion reaffirms our commitment to positioning Madinet Masr as a leading real estate developer beyond Egypts borders.
Veteran developer Mohamed Lashien to head Dubai armFounded in 1959, Madinet Masr has built a strong track record in residential, commercial, and mixed-use development. Under Abdallah Sallam, the company has launched several new ventures, focusing on modern urban design and emerging lifestyle trends.
As part of its international pivot, Madinet Masr has tapped Mohamed Lashien, currently Senior Vice President of Product Development, to serve as Managing Director of Cities of the World upon its formal establishment. Lashien is widely credited with driving several of Madinet Masrs signature projects, and is expected to replicate this success in the UAE.