Parks Tau, minister of trade, industry competition, has amended the Consumer Protection Act CPA to shield consumers from intrusive spam calls by opportunistic telemarketers, with the National Consumer Commission NCC set to establish a register of direct marketers to improve enforcement.
Direct marketers who fail to register will be prohibited from contacting consumers for direct marketing purposes or face penalties if they do.
The NCC will administer the opt-out registry, which provides mechanisms on the registration of direct marketers and the processes of registering by consumers and direct marketers.
