Story School, the communications school of Mohammed VI Polytechnic University UM6P, in collaboration with the French-African Foundation, has announced the launch of KESSA, a pan-African programme dedicated to the new languages of African storytelling.
KESSA is an unprecedented initiative aimed at those shaping the African narratives of today and tomorrow. Conceived as a residency programme, it seeks to identify, train and connect 30 emerging talents from across the continent, including creators, journalists, scientists, influencers, cultural entrepreneurs and media voices committed to transforming how Africa is seen and understood.
At a time when African cultural and creative industries are expanding rapidly and narratives are playing an increasingly central role in social and economic dynamics, the name KESSA takes on particular resonance. Meaning 'story" in Arabic and in several African dialects, the term reflects the essential connection between memory, heritage, voice and collective imagination.
