In an unprecedented and strategic move, streaming titan Netflix has seen its animated musical KPop Demon Hunters seize the number one spot at the US and Canadian box office during a surprise two-day theatrical debut, directly challenging the conventional divide between streaming and cinematic releases.
According to industry data reported by Reuters , the film, a production of Sony Pictures Animation, is projected to have earned an estimated 18 million over the weekend. This performance was enough to edge out the third-weekend showing of Warner Bros. Discoverys horror film Weapons .
The event was marketed as a 'one-weekend-only sing-along event,' a direct response to overwhelming fan demand that has propelled the movie to viral status since its initial streaming launch on June 20.