Kenya has been named the fastest-growing internet advertising market in the world, according to PwC's Africa Entertainment Media Outlook 2025-2029. The report highlights Kenya's remarkable rise as a digital powerhouse, forecasting a compound annual growth rate CAGR of 16 in internet advertising through 2029 - more than double the global average of 8.4. This milestone underscores Kenya's position as a regional leader in digital transformation and reflects the country's strong mobile-first economy, growing internet penetration, and rapidly evolving advertising landscape.
The report attributes this surge to several factors, including increased smartphone usage, the expansion of affordable mobile internet, and the adoption of data-driven digital marketing strategies. Kenyan advertisers are increasingly shifting budgets away from traditional media such as radio and print to digital platforms that offer precise audience targeting and measurable results. Platforms like Google, Meta, TikTok, and YouTube have become central to brand campaigns, while programmatic advertising and artificial intelligence tools are gaining traction among both corporate and small business advertisers.
Within Kenya's digital advertising ecosystem, video advertising is showing the fastest momentum, with PwC projecting a 22.3 annual growth rate through 2029. Social media and paid search advertising are also growing rapidly, driven by strong user engagement and the expansion of e-commerce. This transformation is part of a broader shift across Africa's entertainment and media sectors, where digital revenues are steadily overtaking traditional advertising channels.
