A well-known deodorant brand, Mitchum UK, has apologised after some of its roll-on products reportedly caused itching, burning and irritation for customers.
We are truly sorry that some of you are still experiencing issues. We want you to know that earning back your trust means everything to us. And our promise to you is we will get better as a result of this, the company said.
The controversy erupted on social media with users on platforms such as TikTok reporting chemical burns and intense burning sensations and others describing their armpits as feeling on fire.
