Pay-TV has always been a mainstay in African households. At every turn, you could find a DStv or GOtv dish hanging on the roof of a building. While you may still see those satellite dishes poking out on roofs, the number of pay-TV users is on a downward slope globally.
South Africa-owned MultiChoice operates the largest pay-TV enterprise in Africa, with popular brands like DStv and GOtv under its belt, and is not left out of this trend.
Its latest audited financial results for the year ending March 31, 2025, showed that MultiChoice lost 1.2 million subscribers across its markets in Africa. The decline in subscribers, driven by repeated price hikes, inflation, currency depreciation in many African markets, and declining consumer confidence in MultiChoice, has inevitably led to a drop in revenue for the organisation.