At its 2025 iJOY Conference in Shanghai held on September 25 , iQIYI announced a lineup of over 400 new titles for the remainder of 2025 and 2026. The slate highlights the companys strategy of building its popular IP across both long- and short-form, as well as AI powered content to redefine how stories are created and experienced in the digital age.
A Strategy for a New Era of Entertainment
Founder and CEO Yu GONG framed this new era, noting, The blend of long- and short-form content, combined with AIs transformative impact, is fundamentally reshaping the entertainment world. Reinforcing this vision, he emphasized: iQIYIs unwavering mission is to deliver emotional value to users at every touchpoint - both online and offline. Premium IP will serve as a powerful focal element to provide these meaningful experiences.