Epicureans of the LVMH persuasion will be well-versed in the Champagnes, wines, whiskies and cognacs that define the brand. For long, tequila was not represented by the luxury goods conglomerate, but a handshake between Mexican businessman Don Juan Gallardo and CEO of LVMH Bernard Arnault 10 years ago set the wheels of change in motion, and, in 2017, Volcan De Mi Tierraentered the Mot Hennessey fold.
We in Mzansi have not been privy to this addition from the start but the good news for purveyors of fine tequila is that Volcan was recently introduced to the South African market and its a fine addition to any collectors drinks cabinet.
The Gallardo family has been producing tequila in Mexico for centuries, and the idea of partnering with them came from respect for terroir. The idea? To produce a high-quality tequila that strikes a balance between age-old tradition and modernity.
Volcan is named after Volcn de Tequila, a volcano in the Mexican state of Jalisco (the same state that is home to the town of Tequila from which the spirit originally derived its name) that erupted 200,000 years ago, changing the composition of the soil by turning it more volcanic: the perfect conditions for growing blue agave.
