How Africa's Designers And Artisans Are Shaping The Continent's New Identity

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how africas designers and artisans are shaping the continents new identity

At any one time in Johannesburg, designers and artists can be found throughout the city putting their hard-earned skills to work. Often merging material and expression from Nigeria, Ghana and beyond, the city is a thriving demonstration of the collaboration, identity and purpose defining how African creativity moves fluidly between borders.

In the last year alone, at least 21 creative hubs have been mapped across Johannesburg. With the output from this growing creative economy gaining increasing international attention that's helping reimagine and centre African identity.

Given that financial institutions are not traditionally linked to the creative world, the question emerges, what role should they play in the space?

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