HONOR, a global leader in AI-powered consumer devices, has announced the opening of a new HONOR Experience Store at BurJuman Mall in Dubai, further expanding its retail footprint in the UAE and bringing its immersive AI Smart Living concept closer to consumers.
Located at Level 2, Lobby A of BurJuman Mall, the store will officially open on 9 January and offer visitors an interactive environment to explore HONOR's latest innovations. The space is designed as a next-generation retail destination where customers can engage hands-on with HONOR's full product portfolio, including smartphones, laptops, tablets, wearables, and AI-enabled IoT devices, supported by live demonstrations and personalized in-store assistance.
The new BurJuman outlet reflects HONOR's continued investment in experiential retail and its commitment to delivering accessible, human-centric AI technologies. Building on the momentum of recent flagship store launches in the UAE, the opening underscores the brand's long-term strategy to strengthen direct engagement with consumers through immersive brand experiences.
