TMG targets 2.4 billion in lifetime sales from its luxury Sharm Bay coastal project near Sharm El-Sheikh, anchored by high-end villas and resort-style amenities.
Sharm Bay delivers a 20 profit margin, with 606 million recurring income from premium residences, marina, retail, and wellness offerings.
TMG scales Middle East footprint, launching 3.9 billion Oman projects after strong Saudi entry, cementing regional dominance in luxury real estate.
Cairo-based real estate firm Talaat Moustafa Group Holding TMG, led by Egyptian billionaire Hisham Talaat Moustafa, has set its sights on generating EGP120 billion 2.4 billion in sales from its latest luxury coastal development, Sharm Bay. The project, located near Sharm El-Sheikh, reflects the group's growing focus on high-end tourism and residential investments.
Upscale living and prime location draw interestSharm Bay sits next to the groups Four Seasons Resort and will feature around 3,000 upscale homes, including luxury villas and architect-designed boathouses. With a mix of exclusivity and top-tier design, the project is expected to attract high-net-worth buyers looking for property in one of Egypts most popular resort towns.
The development will also include a full range of luxury amenities: a marina, fine dining and retail, wellness centers, and sports facilities. TMG forecasts a healthy net profit margin of 20 percent and expects recurring income from the project to reach EGP30.2 billion 606.6 million.
TMG extends reach in Gulf real estate marketTMG isnt just focused on Egypt. The company is building on its strong position at home to expand in the Gulf. After a successful debut in Saudi Arabia, the group is now moving into Oman, where it signed a major agreement in May 2025 with the Ministry of Housing and Urban Planning.
Under the deal, TMG will develop two major projects in Oman, together valued at OMR1.5 billion about 3.9 billion. The move marks another step in the companys broader plan to grow in the Middle Easts fast-developing real estate markets.