Google Launches New Film And Tv Production Wing

The initiative, called 100 Zeros, is a multi-year partnership with Range Media Partners, a talent firm and production company known for its work on films including A Complete Unknown and Longlegs , according to the report on Monday.

Alphabet-owned Google is looking to boost the visibility and adoption of its newer offerings including AI and spatial computing tools that blend the physical and virtual worlds through the initiative, which backed the marketing of indie horror film Cuckoo last year, the report said.

100 Zeros is among the producers for Cuckoo , according to entertainment-focused social platform Letterboxd.

The reported move comes as Hollywood grapples with higher costs after twin strikes in 2023 by actors and writers, as well as the threat of US tariffs on foreign-made films. Google did not immediately respond to a request for comment.

Google already has a partnership with Range Media - it announced last month the companies would work together over the next 18 months to commission films about AI. The first two films from the venture - called Sweetwater and Lucid - are set to release later this year.