South African retailer Pick n Pay has launched a new mobile app for Pick n Pay Mobile which offers enhancements such as instant eSIM activation and the ability for customers to self-RICA in minutes.
This means that customers of the Mobile Network Operator MVNO do not have to visit a Pick n Pay store to obtain a physical SIM card.
New Pick n Pay Mobile app launchedPick n Pays MVNO first launched with MTN in 2020. Its new app now allows users to create their own mobile plan, including the ability to select the precise amount of data, voice and SMSs they wish to have each month.
These customised plans are valid for 30 days and automatically renew unless cancelled, providing customers with complete control over their spending, free from lock-ins or hidden fees, the retailer said in a statement on Tuesday 29 July.
The app also makes it easier for customers to top up airtime or data, track usage and adjust plans seamlessly. Customers who prefer a physical SIM can still obtain them in-store.
RewardsPick n Pay Mobile is linked to the Smart Shopper loyalty programme, enabling customers to get free rewards.
These rewards have now been significantly enhanced. Pick n Pay Mobile users now automatically earn 1MB of free data, which is instantly rewarded for every R1 spent with Pick n Pay in-store, provided they reload with a minimum of R20 of airtime or data, the retailer said.
Furthermore, there is a new loyalty tier that rewards customers for consistently using the app.
After six consecutive months of use, customers will earn 5 back on their monthly mobile spend, which increases to 10 after nine months. These rewards are in addition to the Smart Shopper free data rewards, offering even greater value, Pick n Pay explained.
Deven Moodley , Pick n Pays Executive Head for VAS, FS and Mobile, said the app is designed to remove typical barriers to signing up and staying connected.