Gen Z is nothing like any of the generations ahead of them. They speak a different language, hold different priorities and dress differently. Its a generation whose work ethic was shaped in the pandemic and so too, their approach to corporate culture.
Gen Z workwear gives corporate conservatism the middle finger without sucker punching the value of serious. Its a wardrobe step-up from the crass frills and shoulder pads of the eighties and the anywhere but nowhere look of the nineties.
Gen Z workwear in 2026 is softer, looser and far more personal. It comes from a world where self-expression has been normalised, encouraged and flicked through on social media.
