Which developments will shape the toy world in 2026? With years of experience behind them, the international TrendCommittee of Spielwarenmesse has identified two key ToyTrends for this year. While the first trend, AI Loves to Play, demonstrates how innovative technologies are reshaping play, the second trend, Creative Mindfulness, focuses on creative approaches towards mindful experiences. The TrendCommittees selection reflects the most important impulses in the industry and provides retailers with guidance on where play is heading in the coming years. The ToyTrends 2026 will be showcased from 27 to 31 January on the special area at the high-profile Entrance Mitte of the Spielwarenmesse. Visitors are invited to discover and test this years inspiring products, which will be displayed on themed islands. Further information for product range planning is provided by the ToyTrend lectures in the Toy Business Forum.
New interactions when playing in play
Artificial intelligence has been an integral part of our daily lives, from digital voice assistants and personalised recommendations to smart devices at home. Now, this technology is also conquering the world of toys. With the trend, AI Loves to Play, products that can do much more than just react are now taking on centre stage. They recognise individual preferences, support children in solving tasks, tell stories and evolve alongside their young users. From adaptive robots and talking play figures to intelligent learning systems, modern AI toys create a new, interactive play experience that combines both technology and imagination. Plus, many AI toys work without a display, reducing the screen being in the focus.