As the world celebrates the enduring value of milk on World Milk Day 2025, Orange Group, a prominent player in West Africas Fast Moving Consumer Goods FMCG industry, has launched an impactful nationwide campaign titled "Nourishing Naija."
The initiative which aligns with this years global World Milk Day theme, Lets Celebrate the Power of Dairy, will highlight the role of dairy in nutrition, focusing on the companys GINMIL beverage. It also seeks to draw attention to milks established nutritional value - its protein, vitamins and calcium content, which support growth and immunity.
Citing the potential benefits for immunity and digestive health, Orange Groups Media and Communications Director, Uchenna Ezenna, stated that GINMIL represents the companys effort to honor milks legacy while innovating for modern Nigerian lives.
The Nourishing Naija campaign will utilize various interactive and educational activities to engage Nigerians across the country. Milk booths will be deployed in major cities, providing free samples and information on its nutritional benefits. These booths are intended to inspire healthier choices and spark curiosity about milks role in everyday wellness.