Like much of Morocco, the most pressing challenge facing the Souss Massa region today is water scarcity. Six consecutive years of drought and record-breaking heat waves have intensified pressure on water resources. The region's policymakers have had to navigate the challenge of ensuring adequate water supply for businesses, households and farms despite tough environmental conditions.
"It all comes down to proactive and strategic management of the region's fresh water resources," says Rachid Boukhenfer, vice president in charge of economic development at Souss Massa's regional council.
Efficient and sustainable water use is a strategic imperative for Souss Massa in light of the integral role that agriculture plays in buttressing the regional economy. The sector employs around half of the region's workforce and is a significant driver of export earnings.
"The Souss Massa region is a major agricultural hub in Morocco, known for its production of vegetables, fruits, and nuts.
"Despite repeated years of drought, the region has maintained its leading role in supplying both national and international markets for early fruits and citrus production, with over 70 of national citrus exports," Boukhenfer says.