E Surges Ahead With 60.7 Profit Jump And Global Expansion Milestones In H1 2025

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e has released its financial results for the first half of 2025, marking a period of exceptional growth and strategic transformation. The Group reported a consolidated net profit of AED 8.8 billion, reflecting a sharp 60.7 percent increase from the previous year. Consolidated revenue rose to AED 34.9 billion, up 23.3 percent year-on-year, underscoring the company's operational strength across all markets and verticals.

The Group's EBITDA reached AED 15.4 billion, an 18.8 percent improvement, with a healthy margin of 44.1 percent. Subscriber numbers continued to climb, reaching 198 million globally-a 13.1 percent year-on-year increase.

This robust performance highlights the success of e 's transformation strategy, which blends aggressive growth with a strong innovation agenda. In the UAE alone, subscriber growth reached 15.5 million, driven by demand for AI-powered services, tailored digital solutions, and next-generation connectivity.

Chairman H.E. Jassem Mohamed Bu Ataba Alzaabi attributed the Group's momentum to disciplined strategic execution and investments aligned with national priorities. He noted the launch of the UAE Sovereign Cloud Launchpad with AWS and the UAE Cybersecurity Council as a defining achievement in national digital sovereignty and secure AI innovation.

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