e Egypt has announced the rebranding of its subsidiary, e Global Services, to become e CX Solutions Egypt , in a strategic step that represents a significant milestone in the company's journey. This rebranding reflects its new vision as a consulting partner and provider of integrated customer experience solutions.
This change comes as part of a comprehensive plan to evolve the business model, moving beyond the traditional concept of Business Process Outsourcing BPO towards providing integrated strategic consulting and implementing customer experience CX solutions. The new model enables companies to design and deliver sustainable and interactive customer experiences, powered by data analytics and artificial intelligence, where every interaction creates added value. The new identity marks a real shift towards positioning the company as a strategic partner in shaping and developing the customer digital journey-rather than acting solely as a service provider.
This step reflects e CX Solutions Egypt's commitment to delivering solutions backed by advanced intellectual vision, redefining the relationship between businesses and their customers by creating impactful communication that strengthens loyalty, engagement, and user experience. This approach responds to market changes and enhances enterprise clients' competitiveness in fast-paced business environments.
