The Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development Dubai SME, part of the Dubai Department of Economy and Tourism DET, has announced a collaboration with global technology leader Google. The entities are collaborating to launch a pioneering initiative designed to elevate the digital competitiveness of Emirati-owned small and medium-sized enterprises SMEs.
The announcement took place in the presence of His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, part of DET, Ahmad Alroom Almheiri, Acting CEO of Dubai SME, Anthony Nakache, Managing Director, Google MENA, and Martin Roeske, MENA Director of Government Affairs and Public Policy, Google.
The pilot programme will empower a select group of 10 high-potential Emirati businesses with access to premium digital marketing tools, advertising credits, and expert mentorship. This initial phase, designed as a proof of concept POC, directly tackles key challenges faced by smaller businesses - modest budgets, developing digital marketing expertise, and fewer opportunities to engage with major advertising platforms - enabling participants to compete globally with a significantly lower capital outlay. These initial businesses were fairly selected based on specific criteria to test and refine the programmes model, and following the successful conclusion of this pilot, the validated strategies and resources will be scaled into a future industry-wide programme to benefit a larger cohort of SMEs. This initiative reflects Dubai SME's commitment to advancing the goals of the Dubai Economic Agenda, D33, including to become the fastest-growing and most attractive business hub for SMEs and local champions.
