Dubai CommerCity DCC, the UAE's first free zone dedicated to digital commerce, has entered a strategic partnership with VTEX, the globally recognized enterprise digital commerce platform. The collaboration aims to accelerate the growth of digital commerce across the UAE and the wider GCC by equipping brands, retailers, and startups with advanced commerce technologies, AI-driven solutions, and seamless access to regional and global markets. The agreement was formalized by Amna Lootah, Director General of Dubai CommerCity, and Santiago Naranjo, Chief Revenue Officer at VTEX, in the presence of senior officials from both organizations.
The partnership comes as the UAE's digital economy reached AED 32.3 billion US8.8 billion in 2024 and is projected to exceed AED 50.6 billion US13.8 billion by 2029, underlining the country's ambition to double the sector's contribution to GDP. VTEX also launched its first Middle East regional hub within Dubai CommerCity, leveraging the free zone's purpose-built infrastructure to drive operational excellence, accelerate speed-to-market, and enable digital transformation for businesses of all sizes.
Through the hub, VTEX will provide enterprise-grade commerce solutions to high-potential brands within Dubai CommerCity and other UAE innovation initiatives, promoting adoption and scalability. Amna Lootah said,
