du, the leading telecom and digital services provider, has officially opened its new and exclusive Fujairah Contact Center dedicated to serving Emirati customers through a highly skilled team of Emirati women. This marks a significant milestone in du's long-standing commitment to Emiratisation, customer experience excellence, and deeper engagement with local communities across the UAE.
The inauguration ceremony was held at the new facility in the presence of Fahad Al Hassawi, CEO of du, along with company CXOs and senior executives. The ceremony also welcomed distinguished government leaders, including H.E. Mohammed bin Saqr Al Nuaimi, Assistant Undersecretary for Support Services at the Ministry of Human Resources and Emiratisation MoHRE, and H.E. Dr. Ahmad Hasan Al Murshidi, Director General of the Fujairah Geographical Information Systems Centre.
"We are proud to unveil our new Fujairah Contact Center as an exclusively Emirati-operated facility reflects our unwavering belief in the power and potential of Emirati talent. This center embodies our commitment to creating meaningful opportunities for UAE Nationals while delivering culturally attuned, high-quality service to our customers. We are proud to contribute to the nation's vision by empowering local capabilities and strengthening our partnership with the local community."
