du, the leading telecom and digital services provider, strengthened its commitment to customer empowerment through the launch of new and improved services and features under its Go on Easy Mode initiative - a comprehensive digital initiative that transforms how customers interact with dus services by prioritizing simplicity, accessibility, and complete customer control.
The initiative represents dus philosophy of putting customers at the center of every digital interaction, ensuring they can manage their telecommunications needs entirely on their own terms. By dramatically simplifying digital journeys and strengthening self-service capabilities, du is enabling customers to accomplish more with fewer steps, less complexity, and maximum convenience.
Customer Empowerment Through Simplified Digital ExperiencesThe Go on Easy Mode initiative transforms traditionally complex processes into intuitive, customer-driven experiences. Customers now enjoy unprecedented control over their accounts through enhanced self-service options, seamless integration with national digital infrastructure like UAE PASS, and intelligent automation that anticipates their needs.
