MultiChoice Group, a Canal company and the owner of satellite TV business DStv, has announced decoder price cuts in key markets across Africa. Effective November 1, 2025, the company will implement price reductions on both its entry-level and premium decoders in South Africa, Nigeria, and Kenya. This is part of DStvs 30-year anniversary celebration, and the offer is available until the end of December.
This aggressive pricing measure, which will slash the cost of purchasing a decoder by up to 40 , is designed to lower the barrier to entry and improve subscriber numbers, which have been dropping significantly over the years in the face of the rising cost of living across these countries, and a growing market appetite for cheaper, more stable internet-based streaming alternatives such as Netflix, Amazon Prime, and IPTV.
The price adjustments focus primarily on the standard DStv HD Decoder and the advanced DStv Explora PVR model. In Lagos, the HD Decoder and dish kit will see a near 30 markdown, while in Accra and Nairobi, the Explora units price is adjusted to encourage mass adoption of PVR technology.
