The Walt Disney Company has announced a 1 billion equity investment in OpenAI. The agreement marks a new partnership between entertainment and artificial intelligence. It positions Disney as the first major content licensing partner for Sora. It also prepares both companies for a new era of digital storytelling.
Disney will use OpenAIs APIs. It will build new tools and products for Disney. It will also use ChatGPT to support its employees. The company wants to improve operations and introduce new creative features.
Under the agreement, Disney will license more than 200 characters. These include characters from Disney, Marvel, Pixar, and Star Wars. Fans will be able to generate short videos with these characters through Sora. The videos will be based on user prompts. They will also be viewable and shareable.
