As South Africa gears up for this year's Black Friday, an unconventional shift in consumer behaviour is emerging, driven by cryptocurrency.
Digital wallets are capturing the attention of shoppers, with R7 million in crypto transactions recorded in September alone, according to data from FiveWest, a local cryptocurrency trading platform.
This surge indicates that more than 31 000 merchants are now accepting payments via platforms like Binance Pay, signalling a notable shift in the retail landscape.