Comviva , a global leader in digital transformation solutions across customer experience management, data monetization, and digital financial services, today announced the unveiling of its GenAI driven MobiLytix Real Time Marketing RTM with advanced AI capabilities designed to help enterprise marketers drive higher conversion, retention, and customer lifetime value.
The new MobiLytix platform introduces powerful GenAI capabilities that significantly reduce manual interventions empowering marketers to design smarter faster and high engagement campaigns across customer journeys. Marketers can instantly generate message variations, tailor content for different segments, and surface actionable insights through conversational prompts that simplify reporting and analytics-translating complex performance data into clear guidance marketers can use immediately. This accelerates campaign creation, improves content quality, and leads to higher-performing engagements.
The platform gives marketing teams a new level of agility, making them largely self-sufficient in campaign planning and execution by leveraging AI-driven decisioning and a library of proven, pre-defined templates for common high-impact use cases-enabling concept-to-launch of even the most complex campaigns in quick time.