Castle Lager, South Africa's iconic 130-year-old beer brand, has teamed up with Big Save to set the stage for what's expected to be the World's Biggest Braai on 24 September 2025, Cape town Etc reports.
The initiative promises to unite thousands of South Africans in a massive celebration of national pride and shared heritage.
In a campaign that blends culture and community, Castle Lager has used its innovative Grillboard - a billboard with a built-in braai - to launch a street-level activation invitation that's sparking conversations, media buzz, and real-world impact,' says Thomas Lawrence, Brand Director of Castle Lager.
The campaign caught fire fast, moving from a simple Soweto bus stop to national attention in less than 24 hours.
The Grillboard: A Flame-Grilled Disruption