A year of aggressive retail expansion for New Balance has taken another step forward, with the global sportswear brand opening a new store at Somerset Mall in Cape Town, a move the company says reflects strong consumer demand despite shifting geopolitical winds.
New Balance's latest branch introduces the company's UCC retail design to the Western Cape for the first time.
The team behind the rollout describe the store as a people-first space that blends performance, lifestyle culture and authentic community connection, an approach that reflects the sneaker brand's current global retail strategy.