When CKays Love Nwantiti and Wizkids Essence went viral on TikTok, few could have imagined how much they would change the global music landscape. Those moments brought millions of new listeners, including many who had never heard Nigerian music before, into the world of Afrobeats and set off a wave of international curiosity.
Out of that wave, three artists have come to define the sound and its reach. Burna Boy, Davido, and Wizkid now sit at the forefront of this cultural movement, turning streaming success, sold-out concerts, and global partnerships into major earnings. At the same time, they are helping push Nigerias entertainment industry toward a projected 13.6 billion value by 2028.
Nigerias entertainment industry eyes 13.6 billion