The campaign that came to prominence when 276 schoolgirls were kidnapped from their classes in 2014 has had an impact beyond its first rallying cries It was that changed Nigerias image internationally. For many, the first inkling of what was going on in the countrys north-east was after April 2014, when 276 girls were snatched from a school in Chibok by the Islamist militia group Boko Haram. It came from social media postings from the then US first lady, Michelle Obama, from the actor Angelina Jolie and Pope Francis, . That became the name of a movement, and a rallying cry for the girls release. Ten years on, the girls are not all back home. But some things have been achieved. The Nigerian government, under President Goodluck Jonathan, saw the new movement as opposition. The actual opposition, the All Progressives Congress (APC) party, was smart enough to ally itself with #BBOG, quickly embracing the message. It was partly due to the movements ability to mobilise its increasingly vast online following to vote for the APCs candidate, Muhammadu Buhari, that election the that an incumbent had lost a re-election bid.
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