Beyon announced the launch of the Sure by Beyon brand identity across the Channel Islands and the Isle of Man, following the Umniah by Beyon launch in Jordan. The announcement reinforces the Group's ongoing strategy to unify its telecommunications brands under one dynamic identity. This continuation of Beyon's international brand rollout reflects its long-term vision to strengthen the Group's global presence as a diversified technology powerhouse driving connectivity, innovation, and digital transformation across markets.
The launch of Sure by Beyon was marked by a series of corporate events in Guernsey, Jersey, and the Isle of Man, bringing together senior officials, business leaders, partners, and community representatives. The events reflect Beyon's continued focus on operational alignment and strategic execution across its international telecommunications portfolio.
As part of the Beyon group, Sure has been at the heart of communications across the Channel Islands, the Isle of Man and the South Atlantic, for generations. Known for its strong local heritage and trusted service, Sure has played a central role in connecting communities, supporting economic development, and delivering reliable, world-class connectivity. Its evolution too Sure by Beyon reflects the Group's confidence in the brand's enduring contribution and future potential across its markets.