Beyon announced the launch of Umniah by Beyon in Jordan, marking a bold new chapter in the Group's ongoing evolution as a leading international technology powerhouse. The launch reflects Beyon's strategic vision to unify its telecommunications brands under one dynamic identity, while reinforcing the group's strength across the company's global footprint, cementing its position as a diversified group driving technology, connectivity, and digital innovation.
The new identity 'Umniah by Beyon' was announced during an event held in Amman, attended by members of the royal family, ministers, diplomats, senior officials, and media. The event was hosted by Shaikh Abdulla bin Khalifa Al Khalifa, Chairman of Beyon Group, and celebrated two decades of successful investment in Jordan.
The launch of Umniah by Beyon represents a natural continuity of Beyon's strategy to cement its presence as a technology-focused global Group with investments spanning 17 markets across three continents. As part of this strategic direction, Shaikh Abdulla bin Khalifa Al Khalifa announced new investments of approximately JOD 300 million to be deployed in Jordan over the next five years, reaffirming Beyon's long-term commitment to supporting the Kingdom's economic growth and accelerating its digital transformation.
